/Hype CNPT
/hype — Web3 merch concept for Lemon
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problem
Lemon wanted a way to turn culture and community into a product experience. the challenge was to make limited merch feel verifiable and seamless inside the app.
solution
We designed a visual identity and experience where users could claim drops in-app, with blockchain-based authenticity certificates.
We explored /hype as a concept brand for lemon’s merch drops—building the identity system, key visuals, and experience prototypes. the direction combined a bold typographic world, 3d assets, and a product flow designed around claiming items and verifying authenticity.
Concept to prototype. we designed a complete visual world and a scalable system for drops, assets, and digital touchpoints.
year
2023
timeframe
16 days
tools
Figma
category
Branding and Identity
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see also
