hackaton
A dynamic visual identity designed to inspire innovation and attract builders to the hackathon
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problem
The hackathon needed a distinct identity that could scale across every touchpoint. we had to create excitement, stay consistent, and ship fast—across digital and on-site environments.
solution
A bold, flexible visual system built around “together we_hack”. we designed a toolkit for speed: typography, color, layout rules and motion language that works anywhere.
stx hackathon is an internal santex initiative in argentina to co-create ai-powered mvps. we shaped the visual direction and built the identity system across social, landing, screens, badges, merch, email, signage, and motion/video—keeping everything cohesive under tight timelines.
Built for speed and consistency. we defined the system rules first, then applied them across digital and on-site touchpoints—so the hackathon felt like a flagship moment inside santex.
year
2025
timeframe
16 days
tools
Figma Ilustrator After Effects
category
Branding and Identity
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see also
